BBAC BANK

The design of a prototype branch was a direct response to the client’s brief and the new branding guidelines, keeping on the core values of the Bank.
The future of banking is shifting to online, and is relying on the capacity of customers to use the online banking and becoming more independent.

The transition is necessary and it should be reflected in the space design; giving the facility to the users already familiar with online banking, and at the same time introduce it to those who are not familiar with it.

This transition is reflected in the virtual and physical space we designed, and it is distributed on 4 different targets: self service, inform, advise and waiting lounge.

The main resolved issues are the following:
– We increased the privacy and comfort for both employees and customers.
– Design consistency by implementing the branding in space and layouts across the branches.
– Improving the friendly atmosphere and the easy access to queuing machine, reducing the waiting time and traffic in branch.
– Maximizing the visibility to the marketing tools which improves the cross selling.
– Reducing the noise emission.
– Pushing the people to use technology.
– Increasing the speed of service
All of the above without loosing the caring aspect of the bank promise.